You are currently browsing the daily archive for April 29, 2010.

Recently asked to be a part of an alumni art show at my old high school Kenmore East, in conjunction with their 50th anniversary celebration this year, I was left without a clue as to what I should submit. Suggested to send over a design piece I had done, the prospect just didn’t appeal due to the fact that putting a logo or an ad on the wall never really screamed out ‘art’ to me as far as a gallery setting. And if I wanted to show a creative fine art piece, I’d either have to whip something up quick or dig out some old college project, aged five years or more. So, I needed to improvise.

Thinking about what I could do to meld the two art forms, the idea struck to find Buffalo locations that I had photos of and make them into a commodity by branding a graphical representation of each. The beauty of this was that I wouldn’t have to do much heavy lifting, but still could let the creative juices flow and craft something brand new.

With that came Buffalo, Consumerized—I still am unsure that title even makes sense. The piece consists of images of four locales cropped uniquely and superimposed with both a logo and design motif, making the photographs double up as a sort of poster advertisement. The photos used of the Central Terminal, The Buffalo & Erie County Historical Society, Dipson’s North Park Theatre, and the Richardson Complex were taken during the past 6+ years, and the logos for BECHS and Dipson were actually created as college projects. The icons for the other two were designed and each frame composed as such. It was a great artistic outlet that I may continue on with, doing a few each year to increase the series.

They are printed on Kodak Professional Metallic stock from adorama.com and framed in pairs. I then sent them off for the show along with an artist statement that I made sure was as pompous and self-indulgent as I could make it. It’s an art show … that’s what’s expected, right?

The KE Formers Art Exhibition opens May 6th from 5:00pm to 7:00pm with an awards ceremony at 5:30pm, and continues on in the Ken East porch area until May 14th. I’m looking forward to going as this is my idea of a high school reunion. I get to see some new work from old friends Alyson O’Connor, Leah MacVie, and Deanna Saracki among others and, heck, maybe they’ll even be in attendance.

And for those bored and interested in the aforementioned artist’s statement, enjoy:

The main impetus of my design style is to not only create an image that stands for the product, but to also enhance it. By using clean-cut geometric forms and pared-down graphics, I try to stylishly represent the essence of the project at hand—creating an icon that’s memorable and grabs the eye. Photography only adds another layer, giving the graphic a visual representation to play off against, an indelible image to fully connect the two in the viewer’s mind. Kenmore East’s Art Department helped me to discover this outlook into a medium that only consisted of paint, pencil, and clay at the time. My first experience with computer art and graphics took place within these walls, completely changing the way I looked at the world as a result. Everything is now a breathtaking angle to photograph or a piece of history worth glorifying; a memento mori capturing the exact instance that overtook you, melding the past with the present as something to go back to even if it’s long gone.

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Previously known as the Rochester High Falls International Film Festival, the actual event will be holding its ninth annual incarnation, but it will be the first under the name 360 | 365 George Eastman House Film Festival. It’s a six-day ode to film, full of features, documentaries, shorts and children’s programs, bringing both new and restored old classics to the big screen. According to the press release, this will be the first time a major film archive will have aligned with a contemporary film festival, something that is an amazing coup, especially with its ability to screen a work such as the 1948 British masterpiece The Red Shoes.

The programming expands into panel discussions, master classes from industry professionals, public and private parties, and informal “Coffee With” events for networking purposes. Along with all that is an impressive special guest list including director James Ivory on opening night as he is honored as a George Eastman Honorary Scholar before presenting his newest work, The City of Your Final Destination, starring Anthony Hopkins and Laura Linney. Oscar winning film editor—and Scorsese regular—Thelma Schoonmaker will also be presented with an award, the Susan B. Anthony “Failure is Impossible” Award, directly before the screening of The Red Shoes on Saturday, May 8th, which was directed by her late husband Michael Powell. The festival organization’s strong ties toward showing the achievements of women in all aspects of filmmaking is a driving force behind this honor.

I myself will be getting in on the action by driving up to Rochester Friday afternoon to partake in three films that day and another three or four on Saturday, including Powell’s classic. With three theatres showing films simultaneously, and a fourth room open for panel discussions, there will be no shortage of things to see and experience, all within the George Eastman House complex. I’ll admit that my main driving force is to see Oscar nominated animated film The Secret of Kells, but with Harry Brown also playing, I figured staying for two days would give a chance to see a few more that I may never have another chance to catch again.

The fun all begins on May 5th—with the Ivory presentation at 6:30pm—and continues on until the festival’s completion May 10th. The website, located at film360365.com has plenty of background information, a downloadable film schedule, and the ability to purchase tickets for individual shows or a multitude of packages. It’s all shaping up to be a pretty great time, held at cinema’s birthplace. My enjoyment of their logo also makes it that much more appealing to me. So I judge some books by their cover; I’m thinking this is one time where it will work out.

360 | 365 George Eastman House Film Festival
May 5-10, 2010
film360365.com

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